Not at all. This course is designed for beginners and marketers alike. You'll learn step-by-step how to use Claude and Higgsfield to create campaigns, content and marketing assets from scratch.

Yes. To get the most out of the course, we recommend having subscriptions to both Claude and Higgsfield. Claude is used for strategy, planning and prompting, while Higgsfield is the primary tool for generating imagery, photoshoots and brand assets throughout the course. We'll explain exactly what you need and how to use both tools effectively.

This course is designed for founders, marketers, social media managers, freelancers, agencies and creators who want to build stronger brands and create better content using AI.

You'll learn how to create:

• Brand photoshoots

• Product imagery

• Packaging mockups

• Menus and marketing materials

• Social media campaigns

• Ad creatives

• Website assets

• Launch campaigns

• Brand concepts and presentations